Poland is the largest producer of vodka in the European Union and the fourth largest globally, after Russia, Ukraine, and the United States. The large volume of exports significantly improves Poland’s trade balance. The largest importers of Poland’s spirits are France and the United States. Other important export directions are Hungary, Germany, Italy, Bulgaria, and Canada. Polish vodkas and spirits drinks also reach, in smaller volumes, markets as far away as Singapore, Hong Kong, and Chile.
Exports map (countries to which Poland exports spirits are marked in gray)
Export markets outside the EU: Andorra, Argentina, Armenia, Australia, Belarus, Bosnia and Herzegovina, Brazil, Cameroon, Canada, Chile, China, Columbia, Dominican Republic, Ecuador, Georgia, Hong Kong, Iceland, India, Israel, Japan, Jordan, Lebanon, Maldives, Mexico, Moldova, Montenegro, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Qatar, Russia, Singapore, South Africa, South Korea, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, Uruguay, USA, Vietnam, Venezuela.
EXPORTS IN NUMBERS
(2016 preliminary data)
vodka exports – 16.4 million litres
spirits drinks exports – 21,8 million litres
value of vodka exports – EUR 142,4 million
71% European Union markets
11% other countries
Leszek Wiwała, President of the Association of Employers Polish Spirits Industry (ZP PPS): ‘We manufacture high quality products which meet the expectations of even most demanding consumers. Yet we still export much less than we could. In 1985, Poland exported approximately 80 million litres of vodka. Today, we export about the half of that. The costs of promoting products on foreign markets are much beyond the abilities of many firms. There is no systematic support to Polish producers from the public authorities in general and from the diplomacy in particular, in contrast for example to Great Britain and the case of whisky.’
|Exports of spirits drinks in millions of litres||Exports of spirits drinks in EUR millions|
Did you know…?
Polska Wódka/Polish Vodka is a geographic indication covering alcohol-containing products that meet certain requirements regarding raw materials and technology. Poland secured the protection of this geographic indication during the accession negotiations with the European Union. In order to uphold the reputation and quality of vodka produced in Poland, vodkas bearing the indication Polska Wódka/Polish Vodka must be manufactured using a traditional recipe and Polish raw materials. The term wódka can only be applied to beverages made from gains and potatoes, and if made of other agricultural products, it is necessary to name these products. The indication Polska Wódka/Polish Vodka may only be applied to products made of rye, wheat, oat, barley, and potatoes, and the entire process of production must take place in Poland. Polish vodka is the only Polish product to have a global brand so strongly associated with the country, which is why it is so important to protect its image and the related legal and economic interest in Poland and abroad. The indication Polska Wódka/Polish Vodka supports the efforts to this effect.
The legal basis for these arrangement is the act of 25 May 2012 amending the act on manufacturing of spirits drinks and on registration and protection of geographic indications of sprits drinks (Dz.U. of 2012 item 800) and its amendment dated 13 January 2013.